Guides & answers

Straight answers for organizers.

Real questions from schools, nonprofits, teams, and businesses — answered with our own data from 2,500+ organizations.

Getting started

Can our school spirit wear store stay open all year instead of a two-week sale?Yes. You decide how long your store runs — some organizers open one for a few weeks around an event, while many leave theirs open continuously,...Read → Do we need to buy inventory upfront to sell custom merch for our school or nonprofit?No. Nothing is printed until a supporter orders it, so there's nothing to buy upfront, nothing to store, and no way to sell out. Starting is...Read → How can our sports team or booster club sell spirit wear without collecting cash?Open a free online spirit wear store and let supporters pay at checkout themselves — no envelopes, no order forms, and no cash passing through a...Read → How do I set up a school spirit wear store online for free?It really is free — the Starter plan is $0 a month, and your school pays nothing until products sell. You don't build it alone, either:...Read → How long does it take to set up a merch store with Print Your Cause?Setup is quick: submit the store request form, and a real person replies — usually within a business day — then builds the store with you...Read → How much does it cost a nonprofit to start an online merch store?Nothing upfront. The Starter plan is $0 per month, there are no minimum orders and no inventory to buy, and you pay only when products sell....Read → Is print on demand a good option for company swag?Yes — print on demand is one of the cleanest ways to handle company swag, because it removes the part that usually goes wrong: guessing sizes...Read → Is there a minimum order to print custom shirts for our school or nonprofit?No — your organization's online store has no order minimum. Every item is printed on demand when a supporter buys it, so one shirt prints and...Read → Should our organization place a one-time bulk t-shirt order or open an online merch store?It comes down to three questions: who pays, who chooses, and who receives. One payer, one design, one hand-out moment — that's a bulk order. Members...Read → What does a parent volunteer actually have to do to run a spirit wear store?Surprisingly little — we build the store with you in about a business day, and your part is choosing products, approving designs, setting prices, and sharing...Read → What results do organizations actually see from their online merch stores?Most organizations see results in the form of steady participation rather than a single big moment. Supporters keep coming back: 86% of organizations that make sales...Read →

Artwork & printing

Should our logo be embroidered or printed on our custom apparel?Let the item decide. Embroidery belongs on structured pieces — polos, fleece, hats, bags — at small placements like the left chest, while printing wins on...Read → What is a DST file, and why does embroidery need one?A DST file is the instruction set an embroidery machine follows: where each stitch goes, in what order, and when to change thread. Ordinary logo files...Read → What is screen printing, and when is it right for custom shirts?Screen printing pushes ink through a fine mesh stencil onto the shirt, one color at a time, then cures it with heat — the result is...Read → What kind of logo file do I need for custom t-shirts and merch?A vector file — .ai, .eps, or a true vector .pdf — is best, because it stays sharp at any print size. A high-resolution .png with...Read → What's the difference between DTF and DTG printing?DTG (direct-to-garment) sprays water-based ink directly into the fabric, while DTF (direct-to-film) prints the design onto a film that is then heat-pressed onto the garment. DTG...Read → Why doesn't my logo meet print requirements, and how do I fix it?Almost always it means the file, not the logo: the image is too low-resolution to print sharply at product size (under 300 dpi), the background isn't...Read → Why don't the printed colors on our shirts match our logo on screen?Screens make color with light; shirts make it with ink and thread. The brightest screen colors sit outside what ink can physically reproduce, so printing shifts...Read →