Build your first product

Write down these six choices for the first product:

1. Audience: Who will wear or use it?
2. Item and use: What are you making, and where or how will people use it?
3. Desired result: Should the design look printed, feel softer within the garment, appear as raised stitching, or be engraved into a hard good?
4. Artwork: Which original design file will you use?
5. Colors: Which product colors fit the group and keep the artwork easy to see?
6. Sizes: Which sizes must be available?

Keep the first plan narrow. One useful product is easier to build and check than an entire collection.

1. Open your account and select Manage this store.
2. Select Products.
3. Open + Add, then choose Product.

Select Decoration technique, the builder’s label for how the artwork will be applied: for example, DTF, DTG, embroidery, or engraving. This choice determines which products appear in the next catalog.

Search or browse the catalog, open a product, and review its current item cost, available colors, size range, and inventory. If the product you expected is missing, it may not be available for the technique you selected.

1. Select Add art and upload the original file.
2. Choose a print location offered for the product.
3. Use Center, then confirm the artwork is centered within the printable area.
4. Check the physical dimensions and the DPI message at the intended finished size.
5. Read the builder’s other artwork messages before continuing.

Do not judge placement only by eye against the shirt image. The printable area and Center control are the useful reference.

1. Open Colors and choose a small starting set.
2. Preview the artwork on every color. Remove any color that makes the design hard to see.
3. Open Inventory and check the sizes your shoppers are likely to need.

Inventory changes over time, but this check helps you avoid launching with a color that is already missing important sizes.

1. Select Save product.
2. Replace the supplier-style name with a short name a shopper will recognize.
3. Select Create.

A name such as School Spirit Tee is clearer to shoppers than a manufacturer name and style number.

1. On the saved product, select Edit description. Keep useful fabric, fit, and construction details, and remove anything that will not help a shopper understand the item.
2. Check the preview, then select Set description.
3. Open Tasks → Arrange products and colors.
4. Select the pencil beside the product, choose the available color that best shows the artwork, and save with Rearrange products.

This is enough for a first launch. Use Edit and polish a product later if you need to make more changes.

1. Open the saved product and select Tasks.
2. Choose Edit price.
3. Select Fixed price markup ($).
4. Enter the fixed dollar markup to add above the current item cost, then save.
5. Confirm the displayed Sales price—what the shopper pays—and Profit on the product page.

For example, entering an $8 fixed markup adds $8 above the displayed item cost. That is an example, not a required markup. We recommend Fixed price markup because it preserves the same dollar markup when item costs change and is easier to understand than a percentage.