Fix a problem

A product is not showing in the store

The product usually still exists. Check the store, saved product, status, and public view before rebuilding anything.

The answer

Make sure you opened the correct store, confirm the product appears on that store’s Products page and is not disabled, then reopen the storefront and reload once. Only check category assignment if you deliberately set up categories later.

Check the store and product first

  1. Open the correct store and choose Products.
  2. Confirm the saved product appears there.
  3. Open its Tasks menu and make sure the product is not disabled.
  4. Open the public storefront and reload once.

Do not rebuild the product yet. A duplicate will not correct a wrong-store, disabled-product, or storefront problem.

The Products page showing a saved product in the correct store
First confirm that the product exists on the correct store’s Products page. Open full-size image

Open the customer view again

Use the store’s Storefront link, reload once, and check the main product list. If the product is visible but ordering is unavailable, that is a store-launch issue rather than a product-visibility issue.

If you chose to organize a larger store with categories after building its products, check the product’s category assignment only after these basic checks.

A finished fictional customer storefront with a product visible
Check the same store from the shopper’s side. Open full-size image

If it is still missing, send both views

Contact us with the account name, store name, product name, public store URL, and screenshots of both the Products page and the storefront. Tell us whether the whole product is missing or only a color or size is unavailable.

Keep the existing product

Use the store-launch guide if the product is visible but shoppers cannot order.

Get the store liveTalk to an expert

Last reviewed August 10, 2026.